Verlo Mattress was acquired in 2012 by Marcus Investments, the private equity arm of the Marcus Family. The Marcus Family is also a controlling stakeholder in the Marcus Corp. (NYSE: MCS), a public company with a $1.163 billion market cap. Over multiple generations, the Family has been tremendously successful as both a franchisee and as a franchisor.
They bring both their financial assets and operating expertise to Verlo. As investors, Steve, Greg, and David Marcus take a hands-on approach to the Verlo business and provide a unique set of resources and contacts that are otherwise unavailable to the average franchise system.
Since the acquisition, Verlo has benefited from a series of strategic investments in its IT infrastructure, operating systems, brand store environments, and new product development.